Marketing Plan

    Nashville on the Move pledges to do it’s best in helping you market and sell your home. We want you to know and feel a part of the marketing process. In addition to having a sign in your yard, we have several layers of exposure for your listing. Below is a list of the methods and resources we use.

    Assist with pricing of your home

    The first step in marketing your home to sell quickly is pricing it right. That’s why Nashville on the Move spends time on the front end completing a Comparable Market Analysis, reviewing that information with you and then advising you on the best price.

    Staging your property

    We can help you stage your property to achieve maximum showability.

    • We use a professional stager who is happy to come into your home to help you get your home ready for the Market!
    • We also use a professional photographer to take photos of your home which will be used for several different websites listed below.

    Once we’ve agreed on a price and your home is staged and ready to show, we begin our marketing program , starting with the sign in your yard. We’ve worked hard to create a great reputation in the marketplace so that your “For Sale” sign in your yard will draw agents and buyers who have heard of us and are confident in working with us.

    Install a Benchmark sign in your yard/lock box on your door

    Create color brochure of your home:

    We accentuate the best features of your home with pictures and details. This hard copy can be taken with the potential buyer to remind him/her how great your home is!

    Email your listing information to over 7,300 agents & investors:

    We use a service that emails a color e-brochure of your listing with all the details to area-wide agents and investors. The best way to maximize showings of your house is to let other agents know your house is available!

    Advertising on multiple web sites:

    Featured Sites:
    Realtracs.com, realtor.com, nashvilleonthemove.com, trulia.com, zillow.com, homes.com & more…
    Cross Brand Sites:
    Re/max, Coldwell Banker, Century 21, Crye-leike, Keller Williams, ERA, Village Real Estate & more…
    Syndication Sites
    Craigslist, Google, Backpage, Yahoo, AOL, hotpads, Vast & lots, lots more…

    Place your listing in our monthly newsletter:

    We send a monthly newsletter through the mail and through email. Your listing with a color picture will be shown in both copies of the newsletter.

    Send postcards to your neighbors letting them know your house is for sale

    We use a service that sends 100 postcards to your neighborhood letting them know that your house is for sale. Your neighbors can be a great source for potential buyers!

    Keep you informed of showings & feedback from your showings

    We use a showing scheduling serviced called Centralized Showing. They will call you to inform you of your showings as per your instructions. We will also give them your email so that they will email you the scheduled showings. They will also email you a user name & password with which you can log onto their website and see the feedback on your house left by other agents and their clients.

    Other marketing:

    Cross market your listing at our other listings/flyers

    Open Houses

    We will do these by request only! Only 3% of homes sold in today’s marketplace result from a buyer attending an Open House.  Mostly, open houses attract buyers that are 6 months or more from being serious about purchasing and/or curious neighbors.  Therefore we are happy to host an open house at your request but have found it to be minimally effective in the sale of your home.