Pig vs. Fish in 12 South Neighborhood

    The Blind Pig becomes Fish & Co

    The Blind Pig is moving from land to water. The laid back, barbecue pub just wasn’t quite the perfect match for the 12 South Neighborhood.

    After being open for about 6 months, The Blind Pig closed its doors on Saturday night.  The Hospitality Development Group, which also owns both, Watermark, Fish & Co, decided The Blind Pig just isn’t what the 12 South community wants but instead would probably like something more like Fish  & Co.  After several months of listening to what customers like and would prefer in their neighborhood, the group has decided to move Fish & Co. from its current location at Adelicia to the current Blind Pig location.  The company chief, Jerry Brown, insists that  The Blind Pig’s short life is not due to the restaurants failure but rather just not the best fit for this particular area.  “People knew us from Watermark,” Brown said. “What the neighborhood was looking for was something a little more foodie, if you will, than Blind Pig.”

    Both, Fish & Co. and The Blind Pig closed their operations on Saturday night and Fish & Co. plans to re-open in 12 South by the end of the week.  Fish & Co. will keep the most popular items from it’s current menu, including, the shrimp and grits, she-crab bisque, and the raw seafood bar.  In addition to the original menu, Brown plans to expand his casual offerings, keep some barbeque options and will probably lower the price point.   There will also be a lunch and dinner menu and the higher priced Fish & Co. specialties will be moved to the Watermark Menu.

    As far as the atmosphere goes,  Brown says, “We want to have a fun setting, perfect for families from the neighborhood — and other neighborhoods, as well.”  While the laid-back atmosphere of The Bling Pig was intended to be the reason for it’s success, Brown says that success comes from listening to what your customers want and what they think is the best fit for their own neighborhood.

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