fashionABLE launched on October 25, 2010, and they are celebrating their 3rd birthday with a big sale. It’s simple – as you purchase a product, you create jobs. With the birthday, they are launching an important video to tell the story of the impact a woman has when she is invested in. fashionABLE sells beautiful hand-‐woven scarves and leather goods made in Ethiopia to create sustainable business opportunities for Africans.
The fashionABLE mission is to create sustainable business for Africans so they aren’t dependent upon charity, but instead earn the dignity of a job. They offer opportunity to everyone, with a primary focus on empowering women. Their belief is that when one invests in a woman, statistics demonstrate that she will have a life-‐changing impact on her family and community… and herself.
Through your purchase, you are ABLE to provide opportunity, and a woman is ABLE to have a new choice.
Each product sold by fashionABLE is named after one of the heroic women they work with and comes with a note saying what she is “ABLE” to do because of your purchase. The notes make fashionABLE products not only a rewarding personal purchase, but a great gift with meaning.
How did the whole thing get started? While living in Ethiopia, Barrett Ward saw how extreme poverty was forcing an extraordinary number of young girls and women to make awful choices to earn money. These women wanted to be empowered with opportunity, not dependent on charity, so he created a business that would give them a job.
fashionABLE’s original partnership has grown from 3 to 30 women who hand-‐weave
scarves. With fashionABLE’s leather launch, they partnered with a manufacturer whose workforce is made up of 40 women out of 70 total employees. With this new partnership, fashionABLE aims to strengthen companies who have fair wage and hiring practices for women.
fashionABLEʼs extended mission is to fight poverty by keeping the manufacturing in Africa. Manufacturing in Ethiopia empowers every level of the supply chain, from the farmer to the thread spinner to the scarf maker to the business manager. Trade with Africa is key to ending poverty and dependence on charity.
Did you know that when given a job, women spend 90% of their income on their families, while men spend 30-‐ 40%? The impact has an exponential effect on their children’s health, nutrition, and welfare.
Support women globally through fashionABLE, and what better time than now to begin your holiday shopping? Visit their website here and start shopping! fashionABLE’s 30% off sale will run from today, Oct. 23 through Friday, Oct. 25.